If you’ve been a surface pattern designer (SPD) for a some time (15 years for me!), you’ve probably had a few “aha!” moments—those times when you wished you knew something earlier. I certainly have! So today, I’m sharing eight things I would do differently if I were starting SPD now! Let me know in the comments if you would do anything differently?

1. Identify a Niche

When I first started, I wanted to design everything. But here’s the thing: focusing on a unique niche can set you apart from the crowd. Instead of diving into oversaturated markets (I’m looking at you florals!), try exploring less common themes. Think about specific animals, like adorable corgis, unique botanical themes, or even cultural motifs, love northern soul -create it and sell it. You’ve got to love or at the very least enjoy your niche but it gives you a distinctive edge and makes it easier for clients to find you.

Now being completely honest here – we do need to talk about florals. It is a favourite of most designers including me I love a good flower pattern but this market is full of designers on the plus side it is a huge market, I make good money from florals, my style sells very well on fabric and stationery – so I would never say ignore a huge market you just need to find your place (or niche within this category) and that could be retro flowers, your distinct style of drawing them, cacti (check out my 20 Unique Niches for Floral Patterns – if florals float your boat)

2. Develop a Plan Early On

Starting with a clear plan is crucial. If I could go back, I’d create a comprehensive plan right from the start. Define your goals, as in where you want to go, your target market, for instance clothes designers and your marketing strategies. Doesn’t have to be a full document but just an idea of a plan. This way, you have a roadmap to guide your journey. It doesn’t have to be perfect, but having a structure can save you from a lot of confusion later on. Trust me!

3. Build an Online Presence

When I began, my online presence was almost non-existent. Now, I see the power of a strong online footprint. If I started again though I would definitely have a portfolio website first, nothing expensive but somewhere where potential customers/clients can view your work, doesn’t have to be fancy or pretty, just set it up!

Also engage on social media platforms like Instagram and Pinterest share your designs, interact with others, and build a community, but focus on one and don’t become to much of a slave to it. I have found more work through my portfolio and contacting various businesses that I think would be a good fit for me! Focus on your end goal and who your clients are!

4. Invest in learning Tools and Software

By investing I don’t mean money necessarily money. I mean time, whatever tool/tools you can afford to use, use them and learn them inside out. I started with no knowledge and learned (self taught here!) I devoured YouTube videos, websites like Photoshop Magazine was a favourite and if I didn’t know something I found out and I tried it out in the actual tool. There wasn’t much out there when I started learning about how to make patterns but there are literally thousands of videos now!

5. Focus on Building a Strong Portfolio

Your portfolio is your chance to shine, so make it count! I’d recommend building a diverse portfolio that showcases your best work. Include a variety of styles and themes, but don’t forget to highlight what makes you unique. A well-rounded portfolio attracts clients and shows them what you’re capable of.

6. Learn About Licensing and Contracts

When I started, I didn’t know much about licensing and contracts. If I could do it over, I’d take the time to understand these concepts early. Learn about intellectual property rights, licensing agreements, and contracts. This knowledge protects your work and ensures you’re getting the best deals possible. I will definitely be adding resources for this!

7. Network with Industry Professionals

Networking wasn’t my strong suit at first, but it’s so important! Connect with other designers, attend industry events, get outside to your local college or art fairs as well as join online communities. Networking opens doors to collaborations, partnerships, and opportunities you wouldn’t find otherwise. Plus, it’s a great way to learn from those who’ve been in the industry longer.

8. Explore Multiple Revenue Streams

Finally, if I could start again, I’d focus on diversifying my income sources earlier. Licensing, freelance work, selling on print-on-demand platforms, and offering design-related services are all great ways to earn. Don’t put all your eggs in one basket; explore different revenue streams to reduce financial risk and increase your chances of success. But do concentrate and build one at a time (that could be number 9 to be honest – don’t spread yourself so thin and wide, build a good catalogue on a POD platform first before moving on to the next revenue stream)

Final Thoughts

Starting a career in surface pattern design is exciting, fun and challenging. By focusing on these eight key areas, you can build a solid foundation and avoid some of the pitfalls I encountered. Remember, it’s a journey, and there’s always room to learn and grow. Good luck, and happy designing!